自定义事件

Custom Events

Tenjin 允许营销人员分析他们发送的任何类型的自定义事件。如果您使用Tenjin SDK,则这些自定义事件是在SDK集成期间设置的。

  1. 在左侧的 Custom Events 标签页。

  2. 您可以在下拉列表中查看到自定义事件的列表。

  3. 然后,您可以看到有关自定义事件的许多不同指标。

    • 发生日期的指标(Metrics by Date of Occurrence)

      • 用户 Users - count of distinct users who performed the event
      • 计数 Counts - how many events occurred
      • 总和 Sum - the sum of all values associated with the event
      • 平均值 Average - the average of values associated with the event
    • 获客日期之后的指标(Metrics by Date after Acquisition)

      • 用户 Users - count of distinct users who performed the event
      • 累计计数 Cumulative count - cumulative count of events over the lifetime of the cohort
      • 累计总和 Cumulative sum - cumulative sum of event values over the lifetime of the cohort
      • 每位用户的累计计数 Cumulative count per user - on average, how many events did each user in the cohort generate. If this event is expected to occur at most once for each user, you can use this as a measure of what fraction of users generated that event.
      • 每位使用者的累积总和 Cumulative sum per user - on average, what is the total value per user in the cohort
      • 参与率 Participation rate - on each day after acquisition, what percentage of the cohort generated the event. This number may increase or decrease over time because it reflects how many participants were seen each day.
      • 每位参与者的费用 Cost per participant - on each day after acquisition, how much did you spend to get users on that day. This number may increase or decrease over time because it depends on how many participants were seen each day; more participants means lower cost.
      • 每个事件的费用 Cost per event - on each day after acquisition, how much did you spend to obtain all occurrences of that event. This number only decreases, since it depends on the cumulative count of events.

这个Tenjin帮助论坛的帖子解释了您可以如何诠释您自定义事件的结果。

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