Apple Search Ads

  • Updated on Apr 8, 2025
  • Published on Jun 16, 2022
  • 1 minute(s) read

How to integrate Apple Search Ads (ASA) with Tenjin

Apple's attribution data is collected through the Tenjin SDK on the developer's app and sent back to the Tenjin server for last click analysis.

  1. Install the Tenjin SDK to do attribution through Apple Search Ads. Please be sure to upgrade to v1.12.6+ and add the AdServices.framework library. This library is only available in iOS 14.3+.
  2. Tenjin automatically attributes the user to Apple based on its attribution logic.
NOTE

Apple Search Ads setup does not require any callbacks. You only need to add your Apple Search Ads account to Tenjin and completed the SDK integration as suggested above.

Apple Search Ads Reporting

Currently Apple Search Ads allows Spend and Reported data via their Reporting API only for Advanced Search Campaigns. You can learn more about Basic vs Advanced Search campaigns here.

View-Through Attributions

View-through attribution for Apple Search Ads is now supported effective March 27th, 2025. This is set to OFF by default.

To Enable it for Tracked Installs:

  • Go to CONFIGURE > Apps.
  • Select the Attribution tab.
  • Select Apple Search Ads in the CHANNELS AND PARTNERS drop down.
  • Ensure “Override App Settings” is toggled ON.
  • Set the view-through attribution window to above 0.
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For detailed instructions, visit: Attribution Window Setup.

To Enable it for Reported Installs:

  • Go to CONFIGURE > Channels.
  • Select the Apple Search Ads.
  • Set the View Through (Optional) parameter to true.

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If you have any questions, contact us directly at support@tenjin.com.