Impression-level Ad Revenue Callbacks
  • 27 Oct 2023
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Impression-level Ad Revenue Callbacks

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Article Summary

Impression-level Ad Revenue Callbacks

Why should I use Impression-level Ad Revenue Callbacks?

You can start running return on ad spend (ROAS) campaigns by sending your impression-level revenue data (ILRD) to the ad networks of your choice. Tenjin collects this data after receiving it from your mediation providers via the Tenjin SDK.

Once you have integrated impression-level revenue data (ILRD) via the Tenjin SDK (make sure you have the version of the SDK that allows us to process this data), you will be able to start running ROAS campaigns by following the steps listed in our documentation, depending on the ad network. The callbacks can be set up for different ad networks (listed below).

Here is an example of what the process for sending ad revenue data to Unity Ads looks like.


Which ad networks can I send ad revenue data to with Tenjin?

This data can then be forwarded to the following ad networks:

  • ironSource
  • Unity
  • Meta
  • Liftoff
  • TikTok
  • Aura from Unity
  • Mintegral
  • Adjoe
  • Smadex
  • Moloco Ads
  • Adkomo

What happens if the ad network I am interested in sending ad revenue data to is not listed above?

We can help you send this data to the ad network of your choice. Please write to us directly at [email protected] for more information.

How have Impression-level Ad Revenue Callbacks helped users in the past?

Here is a case study about how YOMI Studio increased their ARPDAU by 60% by using this feature.

Which mediation providers does Tenjin currently fetch impression-level revenue data (ILRD) from?

Currently, we are able to process this data from the following mediation providers:

  • Applovin
  • Unity LevelPlay
  • Hyperbid
  • AdMob
  • Topon
  • CAS
  • TradPlus

Please note that Tenjin does not collect mediation ad revenue data by default. You need to update the Tenjin SDK to a version that allows us to process the impression-level revenue data. Since this is a paid feature, please contact your Tenjin Account Executive directly, or write to [email protected] for the SDK documentation.

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