Contents x
- For Marketers
- Configure
- Attribution
- Tenjin's Attribution Overview
- General Attribution Setup
- Channel Setup Guide
- Apple Search Ads
- AppLovin
- Aura from Unity
- Google Ads
- Google Ads (Web2App)
- How to integrate ironSource with Tenjin
- Kwai
- Liftoff Direct (Vungle)
- Mintegral
- Meta Campaign Tracking Set up Guide for Android and iOS
- Meta Pixel (Web to App)
- Moloco Ads
- Ocean Engine
- Snapchat
- Tapjoy
- What is DataVault?
- How to Integrate and Optimize Unity Ads with Tenjin
- Custom Channel
- SKAdNetwork
- Deep Linking
- China Android Store
- Third party attribution
- Campaign Management
- Influencer Campaigns
- Web to App Overview
- Analyze
- Health
- My Account
- Popular Products
- Automate
- For Developers
- General
- The Tenjin Help Center Glossary
- A
- A/B Testing
- What is Ad Monetization for Mobile Apps?
- What are Ad Networks in Mobile Marketing?
- What is Ad Revenue Attribution or Ad Revenue LTV?
- What is an Advertising ID (IDFA and GAID)?
- API
- App Monetization
- What is Average Revenue Per Daily Active User (ARPDAU) in Mobile Marketing?
- What is Average revenue per user (ARPU) in Mobile Marketing?
- App Store Optimization (ASO)
- What is App Tracking Transparency (ATT)?
- Attribution
- Attribution Window
- B
- Bid Management / Bid Optimization
- What is a Bundle ID, and how it is found?
- C
- Callbacks
- Churn Rate
- What is Click-Through Rate (CTR) in Mobile Marketing?
- Clicks (Tracked + Reported)
- What is Cohort Analysis in Mobile Marketing?
- What is a Conversion Rate (CVR) in Mobile Marketing?
- What is Cost Per Click (CPC) in Mobile Marketing?
- Cost per Install (CPI) Definition and How to Calculate It
- Cost Per N-Day Retained User
- Cost Per Tracked Install (tCPI)
- What is Cost per Mille (CPM), and How Is It Calculated?
- Custom Event
- D
- Daily Active Users (DAU)
- DataVault
- E
- What is Effective Cost Per Click (eCPC) in Mobile Marketing?
- What is eCPM in Mobile Marketing, and how is it calculated?
- What is Extract Transform Load (ETL)?
- F
- What is Fraud Detection in Mobile Marketing?
- G
- What is Granular / Raw Data?
- I
- What is In-App Advertising (IAA) for Mobile Apps?
- What are In-App Purchases (IAP) for Mobile Apps?
- What is IDFV (Identifier for Vendors) for Mobile Apps?
- Impressions & Impression-level Revenue Data (ILRD)
- Incrementality
- Install
- Interstitial ads
- K
- K-factor
- L
- What is Last Click Attribution in Mobile Marketing?
- What is Lifetime Value (LTV) in Mobile Marketing?
- Lifetime Active Days per User
- Limit Ad Tracking (LAT)
- M
- What is a MMP (Mobile Measurement Partner)?
- What are Mobile Marketing Metrics?
- P
- Programmatic Buying / Programmatic Advertising
- Predictive Analysis
- R
- Re-engagement
- Reported Installs
- What is Retention Rate?
- Rewarded Ads
- What is ROAS for mobile apps?
- What is ROI for mobile apps?
- S
- What Is a Self-Attributing Network (SAN)?
- Software Development Kit (SDK)
- Session
- What is a Site ID in Tenjin?
- SKAdNetwork
- Spend
- T
- What is a Tracked Install in Mobile Marketing?
- Total Revenue
- FAQ Center
FAQ Center
Article summary
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We understand that navigating mobile advertising can be a complex journey. This is why we have compiled this comprehensive list of frequently asked questions (FAQs) to assist you. Our FAQs are designed to enhance your Tenjin experience and ensure successful user-acquisition campaigns.
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