Interstitial ads
  • 10 Feb 2023
  • 1 Minute to read
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Interstitial ads

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Article summary

What are interstitial ads?

Interstitial ads are full-page ads that are typically placed between two transition points within a mobile app. For example, these ads can be seen when transitioning from Level 1 to Level 2 in a game. They are usually placed in a format where the user is unable to interact with the app without clicking on the ad or closing the ad.

What are the common types of interstitial ads?

There are several types of interstitial ads, including:

  1. **Static interstitials: **These are full-screen, simple ads that do not contain any interactive parts.

  2. Video interstitials: These are full-screen ads that contain a video. Video interstitials can be effective in grabbing the user's attention but they can also be disruptive to some users.

  3. Rich media interstitials: These are full-screen ads that contain interactive parts such as buttons or games. They can be more engaging than static interstitials, but they can also be more complex to design and implement.

How are interstitial ads useful?

Interstitial ads are an effective way to generate revenue for app developers since full-screen video ads are more likely to grab a user’s attention, and encourage them to engage with the ad. They can also be used by developers to cross-promote their other apps, and generate user-interest for newer or lower performing apps.

However, it's important to note that while interstitial ads can be useful for many reasons, marketers should use them carefully and consider the user experience. If interstitial ads are displayed too frequently or in inappropriate contexts, they can be seen as disruptive, which can negatively impact the user experience and the overall success of the app.

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