Meta Web-to-app

Meta Web-to-App Measurement: Step-by-Step Setup Guide

1. Add the Meta Web-to-App Channel to your Tenjin account from here.

   

2. Create a new campaign in Tenjin under the Meta Web-to-App channel and copy the Tenjin tracking URL as below.

   

3. Go to Meta Ads Manager, and Create a new Meta campaign. Choose Sales as a campaign objective.
   

4. Create a new webpage that resembles an app store page (make sure the "Get" button does not have any other click URLs attached). You can use services like https://vercel.com/ to help with this.

5. Enter the website URL (the landing page instead of the Tenjin tracking link) you created in step 4 where you create an ad in Ads Manager.
   

6. When users enter your landing page from Meta, it will also append some parameters (adset name, ad set id, fbp, fbc etc.) on the redirection url. You will need to use a script to capture these params - especially fbc and fbp. You can find more information about fbpid and fbclid from here.

7. Implement the Tenjin tracking link generated in step 1 to the "get" or “download“ button on the website. Be sure to test this link if it leads to the correct app on appstore. When the tracking link is fired, replace {{fbpid}} and {{fbclid}} with actual fbpid and fbclid values you get on the website.

8. If you have an IAP in your app, add the Meta Web to App IAP callback on the Tenjin dashboard. You can also callback other events to Pixel, like map "Install" to pixel "Lead" or "Add to Cart" events.

9. Meta Web-to-App Now supports following standard events for conversion callback:

   • Contact
   • AddPaymentInfo
   • AddToCart
   • Lead
   • SubmitApplication
   • ViewContent
   • Purchase