Meta Pixel (Web to App)
  • 27 Oct 2023
  • 1 Minute to read
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Meta Pixel (Web to App)

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Article summary

The instruction for Meta Web to app campaigns

  1. Add the “Meta Pixel“ Channel to your Tenjin account from here.

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  1. Create a new Facebook campaign in Tenjin under the “Meta Pixel“ channel and fetch the Tenjin tracking URLs as below.

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  2. Go to Meta Ads Manager, and Create a brand new Meta campaign. Choose “Traffic” or “Awareness” as a campaign objective.

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Copy the name of the Tenjin campaign and paste it in the Meta campaign and ad set name.

  1. Create a new webpage that looks like the app store (Make sure that the "get" button doesn't have any other click url's attached). You can use services like this to aid this. https://www.storemaven.com/mobile-aso-testing-product/

  2. Enter the website URL you created in step 4 when you create an ad in Ads Manager.

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  3. Implement the Tenjin tracking link generated in step 1 to the "get" or “download“ button on the website. Be sure to test this link if it leads to the correct app on appstore. When the tracking link is fired, replace {{fbpid}} and {{fbclid}} with actual fbpid and fbclid values you get on the website.
    You can find more information about fbpid and fbclid from here.

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  4. If you have an IAP in your app, add the ‘Meta Web to App IAP’ callback on the Tenjin dashboard.

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