Mobile Marketing Metrics
  • 13 Feb 2023
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Mobile Marketing Metrics

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Article summary

What are Mobile Marketing Metrics?

Mobile marketing metrics are metrics that are used to track the success of an organization’s mobile marketing campaigns. These metrics can be used to understand how effective a campaign is, what changes need to be made to improve it, and how it is contributing to the overall objectives of a business. Some examples of mobile marketing metrics include tracking the number of app downloads, engagement rates, conversion rates, user retention, and more.

What are the types of Mobile Marketing Metrics?

There are a wide range of mobile marketing metrics. We’ve listed some of the most important ones for you below.

Return on Ad Spend (ROAS)

ROAS measures the efficiency of a marketing campaign by comparing the total revenue generated from an ad campaign to the total cost of that same campaign.

Return on Investment (ROI)

ROI is a key metric used to evaluate the efficiency of investments, and also serves as a guide for investors when deciding which investments to make.

User Lifetime Value (LTV)

User LTV is a KPI that provides a more detailed look into the revenue generated by each user, and the revenue expected to be generated over time. It is vital for budgeting ad spend, LTV estimates how much a cohort of users will be worth in a certain period.

Retention Rate (RR)

Retention rate measures the percentage of all tracked install users that return to the app X-Days after install.

Cost per Install (CPI)

CPI is an indicator that tells us how much it costs to acquire a new user.

Daily Active Users (DAU)

Daily Active Users (DAU) are the total number of users that interacted with your app in 24 hours. This usually only includes users that were detected within the app, and not those who clicked an ad for example.

What are the Benefits of Mobile Marketing Metrics?

Mobile marketing metrics are essential for any business that wants to understand how their mobile campaigns are performing. By tracking these metrics, businesses can gain valuable insights into the effectiveness of their campaigns and identify areas that need improvement. Mobile marketing metrics can also help businesses to better target their ads, optimize their campaigns, and increase their ROI.

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