Revenue

How to analyze “Revenue” in the User Acquisition Report

With this view, you can make use of our unique session-based allocation to derive LTV, and other metrics, for your campaigns. This tab allows you to analyze all the revenue that is attributed to your source campaigns.

How can you access the “Revenue” view in the User Acquisition Report?

You can access this page by going into ANALYZE → User Acquisition tab and choosing Revenue from the drop down menu.

What metrics can you access in the “Revenue” view in the User Acquisition Report?

You can analyze your In-App Purchase LTV and Ad Revenue LTV separately and also look the Total LTV (i.e. In-App Purchase LTV + Ad Revenue LTV).

ARPDAU (Average Revenue per Daily Active User) over a given time period can also be analyzed in this view.