Revenue

How to analyze “Revenue” in the User Acquisition Report

With this view, you can make use of our unique session-based allocation to derive LTV, and other metrics, for your campaigns. This tab allows you to analyze all the revenue that is attributed to your source campaigns.

How can you access the “Revenue” view in the User Acquisition Report?

You can access this page by going into ANALYZE → User Acquisition tab and choosing Revenue from the drop down menu.

You can analyze your In-App Purchase LTV and Ad Revenue LTV separately and also look the Total LTV (i.e. In-App Purchase LTV + Ad Revenue LTV).

ARPDAU (Average Revenue per Daily Active User) over a given time period can also be analyzed in this view.

Understanding Ad Mediation LTV and Tenjin Session-based LTV

Tenjin Estimation - top to bottom approach

Mediation ILRD

• For each impression your mediation will get a signal of how much the winning network bid. They will use this to estimate the value of each impressions.

• Tenjin then sum up this estimation by user and by UA channel/campaigns.

Issue in how your mediation is set-up or integration issue can cause large discrepancy in their estimation.

How the revenue is then allocated to create cohort metrics

• Mediation estimation is per impression. Tenjin then just pivot the revenue by install date of the users. The revenue per impression of the same user can be different.

• Tenjin estimation is session-based. Each session of the same user OR of any users will be considered to be worth the same.