How to analyze “Revenue” in the User Acquisition Report
With this view, you can make use of our unique session-based allocation to derive LTV, and other metrics, for your campaigns. This tab allows you to analyze all the revenue that is attributed to your source campaigns.
How can you access the “Revenue” view in the User Acquisition Report?
You can access this page by going into ANALYZE → User Acquisition tab and choosing Revenue from the drop down menu.
You can analyze your In-App Purchase LTV and Ad Revenue LTV separately and also look the All LTV (i.e. In-App Purchase LTV + Ad Revenue LTV).
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ARPDAU (Average Revenue per Daily Active User) over a given time period can also be analyzed in this view.
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Understanding the difference between Ad Mediation LTV and Ad Revenue LTV
Tenjin provides two types of LTV for Ad revenue, and we expect some level of discrepancy due to how each metric is calculated differently.
Ad Mediation LTV
For each ad impression, your mediation provider will send Tenjin a signal indicating how much the winning network bids.
We then sum up this impression-level revenue by user and by UA channel/campaign/country.
Ad Revenue LTV
This method uses estimation based on app sessions provided by the Tenjin SDK. Each session from the same user in the same UA channel/campaign/country will be considered to have the same monetary value. See the diagram below as an example
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Predicted LTV
The N-Day All pLTV (Ad Mediation + IAP) gives you an early estimate of how much revenue (Ad Mediation Revenue + IAP Revenue) your users are likely to generate within 30 days of install. It uses Tenjin’s machine learning models to combine ad and in-app purchase trends into a single, easy-to-read prediction.
Predicted LTV helps you make faster, smarter decisions without waiting for the full cohort data to mature. Use it to forecast ROAS, evaluate campaign performance across channels, and reallocate budgets early to maximize your returns.
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