How to analyze “Revenue” in the User Acquisition Report With this view, you can make use of our unique session-based allocation to derive LTV , and other metrics, for your campaigns. This tab allows you to analyze all the revenue

How to Analyze In-App Events in the User Acquisition Report Custom In-App Events Funnel Analytics You can now build custom event funnel analytics by selecting In-App Metrics (like custom events) from the Edit Metrics panel and adding

What does the Configure Alerts feature include? Tenjin has an alerting system to let the marketer know when certain conditions are met for specific campaigns. As an example, if you want to get notified when your cost-per-install (CPI

Mobile fraud detection in the mobile marketing realm refers to measures taken to prevent organizations from losing money or data. Within the mobile apps ecosystem, fraud can happen in a number of ways including install hijacking, fake installs, SDK spoofing

impression-level ad revenue(ILRD) to calculate LTV or ROAS. In general, their ROAS is higher than Tenjin ROAS based on the allocation logic . We now support Ad Mediation LTV and ROAS. You can use the Ad Mediation ROAS metric

How to use filters and groups in the dashboard Tenjin's dashboard interface allows you to change data filters and user dimension groupings quickly. Both the filters and groupings are located in the top left of the dashboard in blue

Return on Investment (ROI) is a measure of the profitability of an investment. It is typically expressed as a percentage and calculated by dividing the amount of money gained or lost (net profit) by the initial investment cost. What is

Raw or granular data refers to data that has not been processed or analyzed in any way. It is often collected from various sources in the mobile ecosystem, such as SDK s, API s or different data stacks. Raw data

What is re-engagement? In mobile marketing, re-engagement refers to an advertisement targeting a user that has been using an advertiser's app or playing their game, but becomes inactive or dormant. The main idea of such an ad

Google Ads 1. Is there anything I have to do to set up SKAdnetwork campaigns on Google Ads? No, you just have to integrate the latest Tenjin SDK and implement the conversion values. 2. Why do installs on Google Ads

The Web-to-App model enables developers to showcase app content on web pages, enhancing user engagement and conversion by allowing users to experience the app's features before downloading, while Tenjin's attribution solution helps track and optimize ad

What is ad spend? Ad Spend refers to the total amount of money allocated to advertising campaigns. To accurately calculate ad spend, you need to account for expenses on ad placements as well as associated costs like agency fees and

The site ID is the unique identifier of the publisher serving the ad. In other words, it’s the website or app displaying the ad. Ad networks allocate unique site IDs for each publisher. This ID is included in the

How to set up AppLovin campaigns Make sure you have add your AppLovin account in the Channels tab . If you haven't added it yet, please follow the instruction here . Go to the Campaigns tab , select your AppLovin account and

What are unlinked campaigns? These are campaigns that are not associated with an app. Data for unlinked campaigns (user acquisition) is not rolled up into app-level statistics in our reports and are not available in DataVault. What are unlinked

What is Total Revenue? Total Revenue is a crucial metric in measuring the success of any mobile marketing campaign. It is the sum of all revenue generated from a mobile app, including in-app purchases, subscriptions, and ad revenue. How

A self-attributing network , or SAN, is an ad network that tracks and reports its own performance metrics, such as installs and in-app events, without relying on third-party attribution providers. It has the unique capability to place mobile

What does API mean? An API is an abbreviation for Application Programming Interface. The word Application describes any software or computer program, and the word interface is the connection between the two different applications in question. This connection (or interface

Callback macros Show more Macros are placeholders for values that change dynamically in a URL's server request. These macros are pre-configured for Tenjin integrated networks, but learning how macros work can be useful for any custom channels that

What are interstitial ads? Interstitial ads are full-page ads that are typically placed between two transition points within a mobile app. For example, these ads can be seen when transitioning from Level 1 to Level 2 in a game