Google Ads

Google Ads

1. Is there anything I have to do to set up SKAdnetwork campaigns on Google Ads?

No, you just have to integrate the latest Tenjin SDK and implement the conversion values.

2. Why do installs on Google Ads dashboard look low after the release of iOS 14.5?

Google relies on SKAdnetwork tracking after the release of iOS 14.5. Google shows both opted-in users and modeled conversions on the regular reporting page on their dashboard. We also show the same number of installs for reported_installs on Tenjin dashboard.

If you want to see the total number of installs from SKAdnetwork, please go to Reports -> Predefined reports -> Other -> SKAdNetwork conversions on Google Ads dashboard. For more details, please refer to this page.