Unity Ads
  • 23 Aug 2023
  • 2 Minutes to read
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Unity Ads

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Article Summary

How to set up Unity Ads campaigns

  1. Make sure you have added the Unity Ads account in channels tab. If you haven't set it up yet, please follow the instructions here.

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  2. Go to campaigns tab, select your Unity Ads account and create a campaign. If this is the first time you're creating a campaign for your app, you will see the message saying "callback to be created". Click the link there to follow the instructions and setup an install callback .

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  3. On the next page, click Unity Ads install callback template.
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  4. You will be asked to enter Remote App ID(Unity Game ID).

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    You can obtain your Unity Game ID from the Unity Ads dashboard (Suites -> Growth -> User Acquisition -> Apps).

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  5. Once you save the callback, you can see the click and impression tracking URLs for Unity Ads in the campaign page as shown below.

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  6. On the Unity Ads dashboard, create a campaign. You will then be able to see where the Tenjin click URL and impression URL should be added under the Attribtuion links field.

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How to scale with Unity ROAS campaigns

Watch this informative video on how to scale your apps with Unity ROAS Campaigns:

How to pass ad revenue data to Unity Ads (step-by-step)

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You can send impression-level ad revenue data from your mediation provider to Unity Ads’ Audience Pinpointer campaigns via Tenjin. As the end result, Unity Ads will have more data points to feed into machine learning. This leads to an automatic optimization based on campaigns’ ROAS, and minimizes your internal campaign management efforts.

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Please note that Tenjin does not collect mediation ad revenue data by default. You need to update the Tenjin SDK to a version allowing us to process the impression-level revenue data. Since this is a paid feature, please contact your Tenjin Account Manager or write to support@tenjin.com for the SDK documentation. Once the supported SDK version has been integrated, you can use the instructions below to finalize the integration.

  1. Add Unity Ads as a new marketing channel, if it has not been added already.

  2. Choose the app, where you want to add the integration.

  3. Press on the "New Callback" button.
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  4. Choose "Unity Ads ad revenue" callback.
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  5. Enter your Unity Game ID in the Remote App ID field. In order to get the Unity Game ID, log in to the Unity Ads dashboard, and click on Suites >> Growth >> User Acquisition >> Apps.

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  6. Press on the "Save Callback" button.


How to pass in-app purchase (IAP) data to Unity Ads (step-by-step)

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You can also send in-app purchase (IAP) revenue data from Tenjin to Unity Ads’ Audience Pinpointer campaigns via Tenjin. As the end result, Unity Ads will have more data points to feed into machine learning. This leads to an automatic optimization based on campaigns’ ROAS, and minimizes your internal campaign management efforts.

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  1. Add Unity Ads as a new marketing channel, if it has not been added already.

  2. Choose the app, where you want to add the integration.

  3. Press on the "+ New Callback" button.

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  4. Choose "Unity Ads IAP" callback
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  5. Enter your Unity Game ID in the Remote App ID field. In order to get the Unity Game ID, log in to the Unity Ads dashboard, and click on Suites >> Growth >> User Acquisition >> Apps.

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  6. Press on the "Save Callback" button.


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