1. How does AppLovin charge advertisers after iOS 14.5?
Advertisers can choose either of these two options;
- SKAdnetwork only
- Use a combination of Tenjin attribution and SKAdnetwork
If the first option is selected, the campaign only targets users with iOS version >= 14.0 and AppLovin SDK >= 6.15.0. The billing is exclusive on SKAdnetwork installs. If the second option is selected, the campaign targets SKAdnetwork qualified users as described in option 1, and other users with iOS version < 14.0 or AppLovin SDK < 6.15.0. For the latter, advertisers will be charged based on the installs Tenjin send to AppLovin.
2. What will be included in reported_installs for AppLovin after iOS 14.5?
It will be SKAdnetwork installs, so please expect some level of discrepancy between
tracked_installs for AppLovin.
If you have any questions, please contact your account manager at AppLovin.