1. Is there anything I have to do to set up SKAdnetwork campaigns on Google Ads?
No, you'd just have to integrate the latest Tenjin SDK and implement the conversion values.
2. Why do installs on Google Ads dashboard look so low after the release of iOS 14.5?
Google relies on SKAdnetwork tracking after the release of iOS 14.5. Google shows installs only from opt-in users on the regular reporting page on their dashboard. We also show the same number of installs for
reported_installs on Tenjin dashboard, so your CPI will look higher than the actual value.
If you want to see the total number of installs from SKAdnetwork, please go to Tools & Settings -> Predefined reports -> Other -> SKAdNetwork conversions on Google Ads dashboard. For more details, please refer to this page.