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    • 19 Apr 2023
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    Contents

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    • Updated on 19 Apr 2023
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    Article Summary

    Callbacks

    Churn Rate

    Click-Through Rate (CTR)

    Clicks (Tracked + Reported)

    Cohort / Cohort Analysis

    Conversion Rate (CVR)

    Cost Per Click (CPC)

    Cost Per Install (CPI)

    Cost Per N-Day Retained User

    Cost Per Tracked Install (tCPI)

    Cost per 1000 impressions (CPM)

    Custom Event

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