App Store Optimization (ASO)
  • 10 Feb 2023
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App Store Optimization (ASO)

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Article Summary

What is App Store Optimization (ASO)?

Similar to how SEO optimization is done for websites, ASO increases app visibility in the app store by optimizing text, screenshots, videos, and icons on an app’s page.

How do I optimize my app store?

The basic premise of optimizing mobile apps on the app store is to achieve a higher ranking in the search results. The higher the app gets ranked, the higher the chances are to make the app visible to potential users. In order to do this most effectively, we need to have a good understanding of which cohort of users we want to target for ASO.

Some of the factors that we can optimize for are app name, app description, total number of installs, and the app reviews left by other users.

How effective is App Store Optimization (ASO)?

Most mobile game publishers notice a significant increase in conversion rates (CVR) when the description and the app title are optimized based on the targeted user’s preferences. This is done via the process of branding, where the app logo is designed to be more catchy for the users who are searching for the app.

What is the purpose of App Store Optimization (ASO)?

ASO increases the chances of users discovering and downloading your app, which in turn leads to increased app revenue and user retention. By utilizing techniques like keyword optimization, app localization, app reviews and ratings etc, app developers can significantly improve the visibility of their apps in the App Store. This can help them generate more organic app downloads and increase the overall success of their app.

What is the cost of App Store Optimization (ASO)?

The cost of ASO depends on various factors such as the size and complexity of the app, the level of competition in the App Store and the specific ASO strategies and tactics being implemented. In general, the cost of ASO can range from a few hundred US dollars to several thousand US dollars, depending on the level of effort and resources required. Some app developers and marketers may choose to do ASO in-house while others reach out to ASO consultants and agencies, which can impact the cost of ASO significantly.

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