SKAdNetwork

What is SKAdNetwork?

SKAdNetwork is a mobile advertising attribution framework developed by Apple. It enables advertisers to accurately measure the success of their campaigns and attribute installs to the correct ad source. To do so, it collects data from app developers and provides them with an API to read the data. The data collected includes app installs, conversions, and revenue. This information allows advertisers to better understand the performance of their campaigns, enabling them to optimize their strategies and maximize their ROI.

What are the benefits of SKAdNetwork?

SKAdNetwork offers a number of benefits for both advertisers and app developers. For advertisers, it provides them with accurate and real-time insights into the performance of their campaigns and enables them to adjust their strategies accordingly. This helps them to optimize their ROI. For app developers, SKAdNetwork helps to ensure the accuracy of the attribution data, thus leading to improved monetization opportunities. Additionally, app developers can access a single API to connect with multiple ad networks, which simplifies their operations.

How does SKAdNetwork work?

SKAdNetwork works by collecting data from app developers. This data is then sent to Apple, which is then used to generate an API. This API is used by advertisers to access the data. The data collected includes app installs, conversions, and revenue. Advertisers can then use this data to measure the success of their campaigns and attribute installs to the correct ad source.

How does SKAdNetwork reporting work in Tenjin?
If you are interested in familiarizing yourself with SKAdNetwork reporting in Tenjin, check out this page.