What are Ad Networks in Mobile Marketing?

Ad networks form an integral part of the mobile marketing ecosystem today. Simply put, ad networks act as intermediaries between mobile ad publishers and advertisers. Their job is to match the ad supply from mobile publishers to the demand from mobile app advertisers.

What are the benefits of using ad networks?

The main benefit of using an ad network for mobile publishers is that ad networks help them secure buyers for their unused ad space. At the other end of the spectrum, advertisers benefit from using ad networks to find the best suited mobile publishers to meet their audience and budget requirements.

How do mobile ad networks work? (Step-by-step)

**Step 1: **Mobile app publishers install or sign up to the ad networks of their choice
**Step 2: **Mobile advertisers set up their campaigns and parameters through the ad networks of their choice
Step 3: Ad Networks aggregate the ad space provided by the mobile publishers and sell them to the advertisers based on their budget, targeting and audience requirements.

What are the top ad networks for publishers and advertisers?

At Tenjin we provide information on the top ad networks for publishers and advertisers on a quarterly basis. Stay up-to-date with the latest reports by signing up for our newsletter here.

Top 5 ad networks for mobile publishers by platform (Q2 2022):

Android:
Applovin
Google AdMob
Unity Ads
Meta
Mintegral

iOS:
Applovin
Google AdMob
ironSource
Unity Ads
Vungle

Get further insights:
Full report for Q2 2022

Top 5 ad networks for mobile advertisers by platform (Q3 2022):

Android:
Applovin
Google Ads
Mintegral
Unity Ads
ironSource

iOS:
Applovin
Mintegral
ironSource
Google Ads
Unity Ads

Get further insights:
Full report for Q4 2022
Full report for Q3 2022
Full report for Q1 2022