What is a Tracked Install in Mobile Marketing?

A tracked install refers to the successful download and opening of an app by a user for the first time from an ad network. Tracked installs are a crucial component of the user acquisition cycle, and cost per install (CPI) advertising is the most popular method for driving mobile user acquisition, making it essential to track and quantify install numbers.

Why are tracked installs important?

Tracked installs play a crucial role in mobile marketing for several reasons. Firstly, they help advertisers identify the sources that effectively drive traffic to their app. Additionally, tracking installs into an app allows advertisers to identify when campaigns produce results, and improve payment management for both publishers and advertisers.

What is the difference between tracked installs and organic installs?

In contrast to tracked installs, organic installs in Tenjin refer to installs that cannot be attributed to a specific install source. This means that any install that is not counted as a tracked install, i.e. that does not come from performance marketing or advertising sources, is considered organic. Organic installs are valuable because they often result in high-value users who have discovered the app on their own and decided to download it without being prompted to. These users tend to be more committed to the product or service, and retain more effectively, making them an essential part of mobile marketing.

How does Tenjin measure tracked and organic installs?

Tenjn tracks organic installs on its dashboard, free of charge. We allow for a cohort analysis, segmentation by country and platform, and an analysis of events performed in-app to better understand users, whether organic or not.
Tenjin’s install tracking tool helps marketers properly attribute where paid installs come from, and identify when un-attributed or organic installs take place. A high number of installs, as well as a healthy user engagement, demonstrates that an app is performing well. And by properly attributing installs, businesses can work out whether they have delivered the necessary user quality on behalf of the business.