メトリクス
  • 12 Jul 2022
  • 6 分
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メトリクス

  • Dark
    Light

メトリクス

Tenjinのダッシュボードを使って、アプリ開発者の意思決定に使われる様々な分析結果にアクセスすることができます。


メトリクスの一覧

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レポートタイプ 省略名 名称 説明
UA In App Purchase LTV In App Purchase LTV アプリ内課金の平均額 ($)
UA Lifetime IAP ROI Lifetime IAP ROI アプリ内課金の生涯ROI率 (%)
UA In App Purchase LTV / User In App Purchase LTV / User ユーザーあたりの平均アプリ内課金LTV金額 ($)
UA N-Day IAP LTV / User N-Day IAP LTV / User ユーザーあたりの平均N日アプリ課金LTV金額 ($)
UA IAP Rev IAP Revenue アプリ内課金額の合計($)
UA N-Day IAP LTV N-Day IAP LTV
インストールからN日後の累積IAP課金額
UA Ad Rev Ad Revenue Tenjinが推定した総広告収益額 ($)
UA Ad Revenue LTV Ad Revenue LTV Tenjinが推定した総広告収益LTV額 ($)
UA Lifetime Ad ROI Lifetime Ad ROI 生涯広告収益ROIパーセンテージ (%)
UA Ad Revenue LTV / User Ad Revenue LTV / User Tenjinのユーザーあたりの推定総広告収益額 ($)
UA N-Day Adrev LTV N-Day Ad Revenue LTV インストールからN日後の累積広告収益
UA N-Day Adrev LTV / User N-Day Ad Revenue LTV / User Tenjinのユーザーあたりの推定N日広告収益LTVの平均額 ($)
UA Total ARPDAU Total Revenue per Daily Active Users DAUあたりの総収入(アプリ内課金 +広告)の平均額 ($)
UA IAP ARPDAU IAP Revenue Per Daily Active Users DAUあたりのアプリ内課金の平均額 ($)
UA Ad ARPDAU Ad Revenue Per Daily Active Users DAUあたりの平均広告収益額 ($)
UA Total Rev Total Revenue 総収入額(アプリ内課金 +広告収益 ($)
UA Total LTV Total LTV 総LTV(IAP +広告収益)($)
UA Lifetime Total ROAS Lifetime Total ROAS 平均生涯総ROASパーセンテージ (%)
UA Lifetime Total ROI Lifetime Total ROI 平均生涯総ROIパーセンテージ (%)
UA Total LTV / User Total LTV / User ユーザーあたりの総収益(アプリ内課金 +広告) ($)
UA N-Day Total LTV N-Day Total LTV インストールからN日後の累積総収益(アプリ内課金 +広告収益)
UA N-Day ROAS N-Day ROAS 平均N日ROASパーセンテージ(%)インストール後N日での累積総収益額を支出で割ったもの
UA N-Day ROI N-Day ROI 平均N日ROIパーセンテージ(%)累積総利益(インストールからN日後の総収益-支出)を支出で割った値
UA N-Day Total LTV / User N-Day Total LTV / User インストールからN日後の累積総収益(IAP +広告収益)をトラックインストールで割った値
UA DAU Daily Active Users 1日あたりのユニークユーザー数(advertising_id)
UA N-Day Users N-Day Retained Users アプリをインストールしてからN日後に起動したユーザーの総数
UA Lifetime Ret Lifetime Retention コホートの生涯継続率
UA N-Day Ret % N-Day Retention Rate N日の平均継続率のパーセンテージ (%)
UA Total Fraud Events Total Fraud Events ブロックされたクリックと不正な購入の合計
UA Blocked Clicks Blocked Clicks
インストールの平均時間(MTTI)に基づいてブロックしたクリック数。現在、デフォルトとしてMTTIしきい値に1秒を使用しています
UA Blocked Device Events Blocked Device Events ブロックしたデバイスイベントの数
UA Fradulent Purchases Fraudulent Purchases 不正としてマークされた購入の数
UA Blocked Fradulent Rev Blocked Fraudulent Revenue ブロックされた不正収益の合計額($)
UA Reported Clicks Reported Clicks アドネットワークによって報告された広告がクリックされた回数
UA Clicks Diff Clicks Difference 合計クリック数の差。reported_clicks - tracked_clicks
UA Clicks Difference Percent Clicks Difference Percent 平均クリック差率(%)式:100-100*tracked_clicks/reported_clicks
UA Lifetime Cost / User Lifetime Cost per Retained User N日の継続ユーザーあたりのコホートコスト
UA CPC Cost-Per-Click (CPC) 平均クリック単価($)、cost/reported_clicks
UA CPI Cost-Per-Install (CPI) 平均CPI金額($)、cost/reported_installs
UA CPM Cost-Per-1000-Impressions (CPM) 平均CPM金額($)、1000 * cost/reported_impressions
UA CPR Completion Rate (CPR) 平均CPRパーセンテージ(%)、100 * reported_installs/reported_impressions
UA CTR Click-Through-Rate (CTR) 平均クリック率(%)、100 * reported_clicks/reported_impressions
UA CVR Conversion Rate (CVR) 平均CVRパーセンテージ(%)、 100 * reported installs / reported clicks
UA Impressions Reported Impressions 広告が表示された回数
UA Reported Installs Reported Installs AdNetworksによって報告されたインストールの数
UA Installs Diff Installs Difference 合計インストール数の差、 Reported Installs - Tracked Installs
UA Installs Difference Percent Installs Difference Percent 平均インストール差率(%)、 100 - 100 * Tracked Installs / Reported Installs
UA Lifetime Active Days / User Lifetime Active Days Per User ユーザーの平均アクティブ日数
UA Sessions Sessions 平均セッション
UA Lifetime Sess / User ユーザーあたりの生涯セッション ユーザーあたりの平均セッション
UA Spend Spend ユーザー獲得に費やした金額($)
UA tCPI Cost-Per-Tracked Install (tCPI) 平均tCPI金額($) spend / tracked installs
UA Tracked Clicks Tracked Clicks 広告がクリックされた回数(Tenjin tracked)
UA Tracked CVR Tracked Conversion Rate (CVR) Average CVR Percentage (%) 100 * tracked installs / tracked clicks
UA Tracked Impressions Tracked Impressions Number of impressions tracked by Tenjin
UA Tracked Installs Tracked Installs Number of Installs tracked by Tenjin
UA CP N-Day User Cost per N-Day Retained User Cost per users that comes back N days after install (installs here are reported by the ad network). Formula - spend * (users_0d/reported installs) / users_Nd
UA N-Day Sess N-Day Sessions Number of times an app was opened after post install on the day of install (N day)
UA CP K N-Day Sessions Cost per 1000 N-Day Sessions Average Cost per 1000 N-Day Sessions Amount ($)
UA Purchasers Unique Purchasers Number of the unique purchasers
UA Transactions Purchase Transactions Number of the total purchase counts
UA N-Day Cost / Purchase N-Day Cost Per Purchase Transactions Cost divided by cumulative total purchase counts N days after the install
UA N-Day Cost / Purchaser N-Day Cost Per Returning Purchaser Cost divided by returning purchase user N days after the install
UA N-Day Cumul Revenue N-Day Cumulative Purchase Revenue Cumulative purchase revenue N days after the install
UA N-Day Revenue / User N-Day Cumulative Purchase Revenue per Acquired User Cumulative purchase revenue N days after the install, divided by the number of acquired users
UA N-Day Cumul Txns N-Day Cumulative Purchase Transactions Cumulative purchase counts N days after the install
UA N-Day Txns per User N-Day Cumulative Purchase Transactions per Acquired User Cumulative purchase counts N days after the install, divided by the number of acquired users
UA N-Day Participation N-Day Purchaser Participation Percent of unique purchasers N days after the install out of the number of acquired users
UA N-Day Purchasers N-Day Unique Purchasers Cumulative unique purchasers N days after the install
UA Average Average Purchase Value per Transaction Total purchase revenue, divided by total purchase counts
UA Revenue Purchase Revenue Total purchase revenue
AM Reported Ad Revenue Reported Ad Revenue Total Ad Revenue reported by Ad Network ($)
AM eCPC Effective Cost per Click (eCPC) Ad Revenue per Click ($)
AM eCPM Effective Cost per Mille (eCPM) Ad Revenue per 1000 Impressions ($)
AM Reported Clicks Reported Clicks Total Clicks reported by Ad Network
AM Impressions Reported Impressions Total Impressions reported by Ad Network
SKAN Conversions Conversions Number of Conversion postbacks forwarded by Ad Networks (includes redownloads and first downloads)
SKAN Conversion Value Average Conversion Value Average Average of Conversion Values forwarded by Ad Networks (includes redownloads and first downloads)
SKAN Conversion Value Total Conversion Value Total Sum of Conversion Values forwarded by Ad Networks (includes redownloads and first downloads)
SKAN Ad Network SKAN Installs Ad Network SKAN Installs Number of Conversion postbacks received for first downloads forwarded by Ad Networks
SKAN First Download CV Avg First Download Conversion Value Average Average Conversion Value for first downloads forwarded by Ad Networks
SKAN First Download CV Total First Download Conversion Value Total Sum of Conversion Values for first downloads forwarded by Ad Networks
SKAN Redownloads Redownloads Number of Conversion postbacks received for redownloads forwarded by Ad Networks
SKAN Redownload CV Avg Redownload Conversion Value Average Average Conversion Value for redownloads forwarded by Ad Networks
SKAN Redownload CV Total Redownload Conversion Value Total Sum of Conversion Values for redownloads forwarded by Ad Networks (includes redownloads and first downloads)
SKAN Assists Assists Ad network forwarded ad impressions that were shown to a user that ultimately downloaded the app, but were not awarded with an attribution. Introduced in SKAdNetwork 3.0, this corresponds to postbacks with did-win=false.
SKAN Redownload Assists Redownload Assists Number of Assist postbacks received for redownloads forwarded by Ad Networks
SKAN First Download Assists First Download Assists Number of Assist postbacks received for first downloads forwarded by Ad Networks
SKAN Apple Conversions Apple Conversions Number of Conversion postbacks forwarded by Apple (includes redownloads and first downloads)
SKAN Apple Conversion Value Average Apple Conversion Value Average Average of Conversion Values forwarded by Apple (includes redownloads and first downloads)
SKAN Apple Conversion Value Total Apple Conversion Value Total Sum of Conversion Values forwarded by Apple
SKAN Apple SKAN Installs Apple SKAN Installs Number of Conversion postbacks received for first downloads forwarded by Apple
SKAN Apple First Download CV Avg Apple First Download CV Avg Average Conversion Value for first downloads forwarded by Apple
SKAN Apple First Download CV Total Apple First Download CV Total Sum of Conversion Values for first downloads forwarded by Apple
SKAN Apple Redownloads Apple Redownloads Number of Conversion postbacks received for redownloads forwarded by Apple
SKAN Apple Redownload CV Avg Apple Redownload CV Avg Average Conversion Value for redownloads forwarded by Apple
SKAN Apple Redownload CV Total Apple Redownload Conversion Value Total Sum of Conversion Values for redownloads forwarded by Apple
SKAN Apple Assists Apple Assists Apple forwarded ad impressions that were shown to a user that ultimately downloaded the app, but were not awarded with an attribution. Introduced in SKAdNetwork 3.0, this corresponds to postbacks with did-win=false.
SKAN Apple Redownload Assists Apple Redownload Assists Number of Assist postbacks received for redownloads forwarded by Apple
SKAN Apple First Download Assists Apple First Download Assists Number of Assist postbacks received for first downloads forwarded by Apple
  • レポートタイプ:
    • UA: ユーザ獲得
    • AM: アドマネタイゼーション
    • SKAN: SKAdNetwork

管理画面上でのコホート

詳細を読む

下記がよく使われるコホートです。

  • 獲得日付 - 獲得日ごとにユーザをセグメント、グループすることは最も重要な分析手法の一つです。これにより、x日継続率、x日LTVなどが計算されます。
  • ユーザディメンジョン - チャネル、キャンペーン、国、クリエイティブ単位でのユーザのセグメント、グルーピング。

全てのカスタムコホートに対し、データボルトを用いることによって様々な分析が可能なります。



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