What is Cost per Mille (CPM), and How Is It Calculated?

Cost per 1000 Impressions (CPM) is an advertising model used by advertisers to pay for every 1000 impressions of their ad. Impressions refer to the number of times an ad is shown to users, regardless of whether or not they interact with it. This model is commonly used in display advertising and video advertising.

How does Cost per 1000 Impressions (CPM) work in mobile marketing?

Cost per 1000 Impressions (CPM) in mobile marketing works by advertisers paying for every 1000 impressions of their ad. Advertisers bid on specific placements in mobile apps and the ad is displayed to users based on the targeting criteria set by the advertiser. The advertiser only pays when the ad is shown to the user, regardless of whether or not they interact with it.

How does Cost per 1000 Impressions (CPM) affect my mobile marketing strategy?

Cost per 1000 Impressions (CPM) can have a significant impact on your mobile marketing strategy. It is important to bid on relevant placements to ensure that your ads are being displayed to the right audience. Additionally, it is important to monitor your CPM and adjust your bids to ensure that you are getting the best return on investment (ROI) for your advertising spend.

How can I optimize my Cost per 1000 Impressions (CPM) in mobile marketing?

To optimize your Cost per 1000 Impressions (CPM) in mobile marketing, it is important to focus on the quality of your ads and targeting criteria. Creating high-quality, relevant ads and targeting the right audience can improve your click-through rate (CTR) and lower your CPM. Additionally, you can adjust your bidding strategy and target specific placements to improve your ROI.

What is the average Cost per 1000 Impressions (CPM) in mobile marketing?

The average Cost per 1000 Impressions (CPM) in mobile marketing can vary depending on a number of factors, including the industry, audience, and location. It is important to research your specific industry and audience to determine the average CPM and adjust your bidding strategy accordingly.

How can I measure my Cost per 1000 Impressions (CPM) performance in mobile marketing?

To track your Cost per 1000 Impressions (CPM) performance in mobile marketing, you can use a mobile attribution and analytics platform like Tenjin. Tenjin provides real-time insights into your mobile ad campaigns, including CPM, conversion rates, and ROI. This data can help you optimize your mobile marketing strategy and improve your overall performance.

How is Cost per 1000 Impressions (CPM) calculated in Tenjin?

In Tenjin, Cost per 1000 Impressions (CPM) is calculated by dividing the total spend of your ad campaign by the total number of reported impressions, then multiplying by 1000. For example, if your ad campaign cost $1,000 and received 100,000 impressions, your CPM would be $10. Tenjin provides real-time reporting on your CPM and other key metrics to help you optimize your mobile advertising campaigns.