Retention

How to analyze “Retention” in the User Acquisition Report

With this view, you can look at your cohorted retention data over a user’s lifetime to understand the performance of your advertising campaigns. Retention is an important metric when it comes to to optimizing your advertising campaigns for higher retention users.

How can you access the “Retention” view in the User Acquisition Report?

You can access this view by going into ANALYZE → User Acquisition tab and choosing Retention from the drop down menu.

What metrics can you access in the “Retention” view in the User Acquisition Report?

The “Retention after acquisition” graph helps you analyze the different N-Day retention rates for your acquired users on a certain date.