Meta

Meta

1. What do I need to do for Meta SKAdnetwork setup?

Please refer to the docs here.

2. Why are there no tracked_installs for Meta iOS 14 campaigns?

Meta solely uses SKAdnetwork framework for iOS 14 campaigns. Currently Meta does not share SKAdnetwork postbacks. They provide the reporting API with conversion value dimension in reported_installs. The Conversion Values are reported in the SKAdnetwork dashboard.

3. Why do we need to send custom events for opt-in users?

This is because Meta needs to receive the custom event for opt-in users for their AEO or VO campaign optimization. Once you map the conversion value (1-63) to a custom event on Meta Event Manager page, Meta will be able to decode the conversion value to custom events internally.

4. What are the pros and cons of selecting App events API and sending conversion values through Tenjin instead of sending it directly from Meta SDK?

We recommend App Events API because it can be done through our callback. If you select Meta SDK, the Meta SDK will automatically send the conversion value to Apple and it will be in conflict with the CV implementation in Tenjin SDK. And this will prevent you form being able to calculate LTV and ROI in Attribution Modeling phase 2.

5. Is Reported Installs on Tenjin dashboard different from Ad Network SKAN installs?

Yes, the Reported Installs you see for your Meta Ad Sets are modeled installs from Meta's reporting API. This will not necessarily equal the Ad Network SKAN installs seen on the SKAN dashboard.