How to set up TikTok campaigns

SAN tracking with TikTok

We've upgraded our Self-Attributing Network (SAN) integration with TikTok. You can add tracking URLs in the SAN module tracking setting. For apps on SAN module but have not added tracking URLs yet, please follow the instruction below to do so. For any questions, please reach out to us at support@tenjin.com.

Make sure you have added your TikTok account in the channels tab. If you haven't set it up yet, please follow the instructions here.

Go to the campaigns tab, select your TikTok account and create a campaign. You will see the impression and click URLs for TikTok.

Next, Go to the Apps tab, and click +NEW CALLBACK.

Setup both "Tiktok install (All networks)" and "Tiktok SAN install". (Optional: You can also create the TikTok SAN Post Install callback to improve your campaign optimizations)

For Ad Revenue events, set up both "TikTok SAN Ad Revenue" and "TikTok Ad Revenue".

For IAP events, set up both "TikTok SAN Purchase" and "TikTok purchase".

For other types of events, set up both "TikTok SAN custom event" and "TikTok custom event".

If you have multiple TikTok App IDs, you can enter them comma separated as shown below.

Find App Events in Events Manager (Tools --> Management --> Events)

For new app creation on TikTok Ad Manager, click Create New App, put in Download URL in Step 1, in Step 2 select “Tenjin” under Connect to a mobile measurement partner. Copy the Click and Impression Tracking URLs from Tenjin Dashboard (in Step 2) to the Tracking Settings and click Confirm.
For existing app, click on your app, click Edit button next to Tracking Settings, then copy the Click and Impression Tracking URLs from Tenjin Dashboard (in Step 2) to the Tracking Settings.

Note: For iOS, please except higher discrepancy between reported installs and tracked installs due to SKAdnetwork and lower Tiktok Opt-in rate

TikTok for Business

How to set up TikTok campaigns

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