Influencer Campaigns
  • 02 Aug 2024
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Influencer Campaigns

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Article summary

How to setup campaigns for influencers

When influencers promote your application, you likely want one link that will appropriately track the app install based on the device platform. Follow the steps below to track app installs from your influencer campaigns.

  1. Create an influencer custom channel - one for each influencer if you want to see the metrics separated out.
  2. Create a campaign - atleast one per app and platform.
  3. Use a 3rd party tool to combine and shorten separate platform tracking links. Our customers have previously used SmartURL, insturctions for which are below.

Using Short.io or appurl.com to redirect to the proper platform

Often times you want to give your influencer only one link that they can post. The link should redirect to the proper click tracking URL, depending on the platform where the user is clicking that link.

Short.io or Appurl are services that you can use in conjunction with Tenjin to handle this use case and you can start using it for FREE.

  • For short.io: Add one of the tracking links in the URL tab on top. Then go to Edit short link under 'Branded links'. Then select 'iOS targeting' or 'android targeting' to add the specific platform tracking URLs to the short URL you created.
  • For Appurl: Click on the 'Show details' option on the right. Under customize App URL, add the platform specific tracking links under 'Apple-iOS' and 'Android' tabs.

Once you have your click tracking links for each platform, you can use Short.io to direct the user to the proper Tenjin tracking link after the click.

Please contact support@tenjin.com if you run into any issues with this setup.



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