Influencer Campaigns
  • 12 Aug 2022
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Influencer Campaigns

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How to setup campaigns for influencers

When influencers promote your application, you likely want one link that will appropriately track the app install based on the device platform. Follow the steps below to track app installs from your influencer campaigns.

  1. Create an influencer custom channel - one for each influencer if you want to see the metrics separated out.
  2. Create a campaign - atleast one per app and platform.
  3. Use a 3rd party tool to combine and shorten separate platform tracking links. Our customers have previously used SmartURL, insturctions for which are below.

Using SmartURL to redirect to the proper platform

Often times you want to give your influencer only one link that they can post. The link should redirect to the proper click tracking URL, depending on the platform where the user is clicking that link.

SmartURL is a service that you can use in conjunction with Tenjin to handle this use case.

Once you have your click tracking links for each platform, you can use SmartURL to direct the user to the proper Tenjin tracking link after the click.

You can see an example below where the user will be redirected to the correct Tenjin tracking link depending on the device that's clicked on.


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