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    The Tenjin Help Center Glossary
    • 20 Apr 2023
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    Contents

    The Tenjin Help Center Glossary

    • Updated on 20 Apr 2023
    • 1 Minute to read
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    Article Summary

    A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y|Z

    A

    A/B Testing
    Ad Monetization / Ad Revenue
    Ad Network
    Ad Revenue Attribution / Ad Revenue LTV
    Advertising ID
    API
    App Monetization
    Average Revenue Per Daily Active User (ARPDAU)
    Average revenue per user (ARPU)
    App Store Optimization (ASO)
    App Tracking Transparency (ATT)
    Attribution
    Attribution Window

    B

    Bid management
    Bundle ID

    C

    Click-Through Rate (CTR)
    Clicks (Tracked + Reported)
    Cohort / Cohort Analysis
    Conversion Rate (CVR)
    Cost Per Click (CPC)
    Cost Per Install (CPI)
    Cost Per N-Day Retained User
    Cost Per Tracked Install (tCPI)
    Cost per 1000 impressions (CPM)
    Custom Event

    D

    DataVault
    Daily Active Users (DAU)

    E

    Effective Cost Per Click (eCPC)
    Effective Cost Per Mille (eCPM)
    Extract Transform Load (ETL)

    F

    Fraud Detection

    G

    Granular Data / Raw Data

    I

    In-App Advertising (IAA)
    In-App Purchases (IAP)
    Identifier for Vendors (IDFV)
    Impressions & Impression-level Revenue Data (ILRD)
    Incrementality
    Install
    Interstitial Ads

    K

    K-factor

    L

    Last-click Attribution
    Lifetime Value (LTV)
    Lifetime Active Days per User
    Limit Ad Tracking (LAT)

    M

    Mobile Marketing Metrics

    P

    Predictive Analysis
    Programmatic Buying / Programmatic Advertising

    R

    Re-engagement
    Reported Installs
    Retention Rate (RR)
    Rewarded Ads
    Return on Ad Spend (ROAS)
    Return on Investment (ROI)

    S

    Self-Attributing Networks (SANs)
    Software Development Kit (SDK)
    Session
    Site ID
    SKAdNetwork
    Spend

    T

    Tracked Installs
    Total Revenue

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