A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y|Z
A
A/B Testing
Ad Monetization / Ad Revenue
Ad Network
Ad Revenue Attribution / Ad Revenue LTV
Advertising ID
API
App Monetization
Average Revenue Per Daily Active User (ARPDAU)
Average revenue per user (ARPU)
App Store Optimization (ASO)
App Tracking Transparency (ATT)
Attribution
Attribution Window
B
C
Click-Through Rate (CTR)
Clicks (Tracked + Reported)
Cohort / Cohort Analysis
Conversion Rate (CVR)
Cost Per Click (CPC)
Cost Per Install (CPI)
Cost Per N-Day Retained User
Cost Per Tracked Install (tCPI)
Cost per 1000 impressions (CPM)
Custom Event
D
DataVault
Daily Active Users (DAU)
E
Effective Cost Per Click (eCPC)
Effective Cost Per Mille (eCPM)
Extract Transform Load (ETL)
F
G
I
In-App Advertising (IAA)
In-App Purchases (IAP)
Identifier for Vendors (IDFV)
Impressions & Impression-level Revenue Data (ILRD)
Incrementality
Install
Interstitial Ads
K
L
Last-click Attribution
Lifetime Value (LTV)
Lifetime Active Days per User
Limit Ad Tracking (LAT)
M
Mobile Marketing Metrics
Mobile measurement partner (MMP)
P
Predictive Analysis
Programmatic Buying / Programmatic Advertising
R
Re-engagement
Reported Installs
Retention Rate (RR)
Rewarded Ads
Return on Ad Spend (ROAS)
Return on Investment (ROI)
S
Self-Attributing Networks (SANs)
Software Development Kit (SDK)
Session
Site ID
SKAdNetwork
Spend