Overview
  • 12 Jul 2022
  • 2 Minutes to read
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Overview

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Setting up channels

Ad network integrations allow developers to acquire users through advertising and track the amount spent on those ad network campaigns.

Additionally, if your app monetizes by showing ads to users, Tenjin automatically aggregates the revenue generated.

Our integrations automatically pull cost data (when advertising) and ad revenue data (when monetizing).


Why is tracking ad spend important?

It's important to know how much you spend on marketing when you advertise your app.

Tenjin pulls your advertising spend into a single place. Regardless if you're advertising on Meta, Google, etc, Tenjin gets it all for you.

Tenjin normalizes the metrics that you find in individual ad network dashboards so that all your paid advertising is easy to compare apples to apples.


Why is tracking ad revenue important?

Ad revenue is important because that's money in the bank for you. If you want to understand how much money you make from the various ads you show to your users, tracking ad revenue is very important.

Tenjin pulls your advertising revenue into a single place. This takes the hassle of checking various dashboards to understand how much money your app generates from advertising.


How is ad spend and ad revenue data used in Tenjin?

After pulling ad spend and ad revenue data from the ad networks, Tenjin analyzes this information in a number of ways to get various insights from the data.

We provide several analyses that you can read about here.


List of major networks we support

By default, we try to use UTC+0 timezone to pull data from ad-networks for the consistency. If ad-network reporting API doesn't support UTC+0 timezone option, we use the timezone set up in ad-network dashboard. This is usually the case for SAN networks.

ad spend

name country breakdown currency timezone
AdColony available USD UTC+0
AppLovin available USD UTC+0
Apple Search Ads available network account specific UTC+0
Meta available network account specific network account specific
Google Ads available network account specific network account specific
ironSource available USD UTC+0
Mintegral available network account specific UTC+0
Snapchat not available network account specific network account specific
Tapjoy available USD UTC+0
TikTok available network account specific network account specific
Unity Ads available USD UTC+0
Vungle available USD UTC+0

ad revenue

name country breakdown currency timezone
AdColony available USD UTC+0
AppLovin available USD UTC+0
Meta Audiene Network available USD UTC-8
Google AdMob available USD network account specific
ironSource available USD UTC+0
Mintegral available USD UTC+0
Pangle available USD UTC+0
Unity Ads available USD UTC+0
Tapjoy available USD UTC+0
Vungle available USD UTC+0


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